Friday, August 19, 2011
Monday, August 15, 2011
Mobile Google+... Are You Using IT???
m.google.com/plus
Monday, August 8, 2011
Hypersocial Marketing??? What is this now....
Hypersocial marketing is here now!!!
There is a swell brewing which will turn into a massive wave of “hypersocial” marketing for real estate agents. – Steve Pacinelli Marketing is evolving faster than ever and “social” has taken over and kicked down doors to new ways of promoting oneself.
According to our friends at Tech Savvy Agent there is going to be more coming our way soon! Here are some hot off the presses insights….
· Realtor.com/Move is going to be incorporating “socialbios” with their Find a Realtor tab and other aspects of their site
· Trulia is allowing consumers to recommend realtors with a click of a button
· Socialbios – a must have! It’s a way to bring your “About Me” to life through many social networking feeds, common connections, and status updates.
Google+ is already on board with the +1 friends profile shows up as a personal recommendation. If you do not have your Google+ account the only way to obtain them is through invites. I can provide that for you!
Check out Steve Pacinelli’s take on Hypersocial Marketing and more details as to what I have just shared!
ROI in Social Media? The Bottom Line… My Top 5 Reasons
#1 – It’s FREE! Social media channels like Google+, Facebook, Twitter, etc. are little or no cost to you at all. FREE EXPOSURE!!!
#2 – It take times and effort like any good marketing strategy!
#3 – It enhances what you’re already doing.
#4 – It is all about building relationships and driving clients back to you (your info, your expertise, your knowledge, your website).
#5 – It builds your brand. You are able to promote yourself in a variety of ways and place your brand in front of thousands of people.
(take a look at the chart I found in a report from the Social Media Examiner)
Still not with me… Consider the following by by Jay Deragon of the Relationship Economy.
There are dozens of reason why but we’ll keep it to the top ten. These are:
1. You will find whomever you want to do business with somewhere online
2. You will find whatever knowledge you need about any market or any person online
3. You can reach your market by simply engaging in the right conversations with the right people. This is more effective than advertising.
4. If your business can’t be found, isn’t engaging with the market or worse yet ignoring the market you are not likely to be creating transactional opportunities while your competition does.
5. Communications is a system to leverage your organizations ability to communicate with your market. Social media is the new communications system.
6. Social media saves time and money if you use it right for the right things
7. If you learn “how” to use social media correctly then you’ll understand “what” your market is looking for and “where” they are looking. You’d want them to look for you.
8. “When” your customers and prospects are engaging about you, your industry or your products and services you need to be there listening. Otherwise how will you gain the necessary market intelligence, be enabled to respond or even be aware of problems or needs. If you are not present when and where the conversations are occurring you are basically out of touch with your market.
9. Communications is about reach. Communicating is about relational dynamics between people. Social media provides the means to effectively communicate with your market. However, communicating in human rather than institutional terms.
10. If you are not communicating (listening first, initiating second) then how in the world do you expect to create relationship with people and businesses that may want the value you offer?
When people need or want something in the old days they’d look up information in the yellow pages. Today people turn to search engines to find what they want or need. When people are looking to purchase something, they want and need more and more they are going on line to find out what other people think or say about a product, service, or brand. The relevancy that influences people’s buying behavior is other people’s conversation, including yours. That is if they can find your conversation and if it provides value people are looking for.
To sum up: For many, the Web isn’t a place to look for information, it’s the only place.
And it’s true…time is money. Many will say that social media takes too much time. Well, not if you’re using it in an effective manner. If you find you, cannot make the time… then outsource it and delegate it someone who will. Social media and content marketing is too powerful to neglect in your marketing strategy.
Thursday, July 21, 2011
A Google+ Cheat Sheet ... Yes, A Cheat Sheet
Today, I was on Mashable.com and stumbled across a Google+ cheat sheet, whose origin has been traced to Google+ user Simon Laustsen. This cheat sheet includes most of the common syntax, hotkeys and tips you need to know to use Google+ like a pro. Or you can muddle along like the rest of us as we are all learning this dynamic, ever changing and popular social networking marvel.
Wednesday, July 13, 2011
What Google+ Has Over Facebook... "Hangouts"
A friend asked me today, "What is one compelling feature Google+ has that Facebook does not?"Hangouts offer a way to easily connect with your clients, friends, colleagues... basically ANY circle of people you create!
One of the important features of Google + is hangouts, a way to loop in up to 10 people for a webcam chat. Sure you can skype or use Yahoo, but this amazing feature is already built in. No extra time loading or loggin in to another program, paying for webex or go to meetings for simple conference calls. This feature offers a great way to quickly put together a group of people in a single spot – without having to mess with other services. You’ll be able to use this video chat feature to get everyone on a call and make the decisions that matter.
Tuesday, July 12, 2011
Google+ How do you get in? -- Ask me for an Invite...
That’s the tricky part! Right now you have to be invited – and opportunities have been spotty at best, yet more and more people are getting on the network every day as it grows organically. Right now it is only open to a small set of eager early adopters like myself.
Wanna join??? Like me at facebook http://www.facebook.com/AVA.LLC then send me your email address and its that simple... You're Invited!!!
See you there!!!
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